About Us
The beauty of wine inspires us. Come along on a special journey of enjoyment and discover unique products in our online shop that will make your wine-loving heart beat faster.
mission
Wine is about enjoyment and the experience we share with others, connecting us to them. We want to help make these moments of enjoyment special and unforgettable.
Here's to moments of enjoyment. Here's to conviviality! Let's celebrate conviviality!
Unique handwriting
Our products are a love letter to wine. The unique retro style is our unmistakable signature. We harness the power of subtle and tasteful design.
Each piece is developed with meticulous attention to detail. Every seam, every label, and every thread is carefully selected and discussed.
However, we do not discuss the high quality and durability, as well as the fair working conditions in the production of our products.
Fair production
Our fashion collection is produced in Portugal with great care and attention to detail. This collaboration is based on a long-standing partnership that our co-founder and designer Tina has maintained with our manufacturer for a full decade.
We are proud to announce that the quality of our products is first-class and the working conditions at our production facility in Portugal are excellent. We regularly monitor the manufacturing process on-site, most recently in February, to ensure that our products meet the highest quality and ethical standards.
100% plastic-free
We are committed to sustainability, which is why we consistently avoid plastic in our packaging and labeling. Our motto: less is more!
For example, all our wine T-shirts are wrapped with a cool paper band, so we save on the polybag outer packaging! This makes us very unique, because unnecessary plastic bags in clothing manufacturing are unfortunately still standard practice.
Let's walk together towards a plastic-free future – a future where less truly means more.
The founders
Behind Winecraft are us, Sabine and Tina. We've been friends since 5th grade, studied fashion management together, lived together, studied together, laughed together, celebrated together, and sometimes drank too much wine. After graduating, Tina specialized in fashion design and Sabine in marketing.
In 2023, we finally decided to turn our shared passion for wine and high-quality design into reality and founded the Winecraft label. Our greatest wish is that Winecraft brings you as much joy as it brings us! Here's to friendship and dreams come true!
Our witch
Winningen is not only where our roots lie, but also our ultimate source of inspiration. We Winningers are a little different... because we don't just have the traditional Wine Queen, but also a Wine Witch!
This peculiarity stems from an ancient legend: one day, a winemaker wondered why his wine was mysteriously disappearing from the barrels, one by one. Who was the thief?
"A witch must have been at work!" people began to whisper. So the winemaker lay in wait. And in the middle of the night, on silent feet, the thief came and helped himself to the wine barrel. It was his wife, who wanted to have a glass. Completely understandable, by the way! 😋🍷
Well, the story gets a bit creepier, but more on that another time ;)
Where to find us
Our products – and sometimes us personally – aren't just available online! Discover Winecraft at selected concept stores, cozy cafes and wine shops, or experience us live at our pop-up events.